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DOs and DON’Ts of DIY according to Gordon Morris

I was having an interesting discussion about the status of DIY research in the MR market, when Gordon Morris from MODO Group, was kind enough to list his top DOs and DON’T of DIY research. Enjoy! DO 1. Define what success will look like to you. If you don’t know what the outputs will be, the...

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Growing without pains

5,6 million panelists in 43 countries We’ve just updated our panel book, and we now have 5.696.618 people ready to answer your questions. Almost 1,5 million in the US alone. So I think we can find your specific target audience:) Bring on the questions!

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Parlament election in Denmark: Poll

Liberal block is leading the race, but the largest single parties are from the left We just conducted a survey for the Danish organisation Parlamentet.dk, comparing a ranking system with the traditional single-vote system. The results show a clear tendency towards benefiting the smaller parties. Our control group showed the two most popular parties to be...

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Most common panel sampling pitfalls to avoid Part 1

“Ask and you shall know”. We’ve probably all have heard this line a time or two, going through education and career. The point it delivers is well-intentioned, but only true if you really know what you are asking. Asking the right question is the most important step on the stairway to knowledge. We have compiled...

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