Panel book
We have 5.696.618 panelists in 43 countries
| Size | Male | Female | 14-22 | 23-35 | 36-55 | 56-80 | |
| Austria | 9.540 | 44,10% | 55,90% | 11,60% | 40,70% | 40,90% | 6,70% |
| Belgium | 7.485 | 38,10% | 61,90% | 16,90% | 30,60% | 41,30% | 11,20% |
| Czech Republic | 31.309 | 43,90% | 56,10% | 37,50% | 40,00% | 19,10% | 3,40% |
| Denmark | 155.823 | 43,30% | 56,70% | 17,20% | 28,90% | 39,80% | 14,20% |
| Estonia | 9.574 | 31,50% | 68,50% | 19,60% | 40,20% | 33,90% | 6,30% |
| Finland | 69.848 | 52,10% | 47,90% | 18,80% | 30,90% | 38,60% | 11,60% |
| France | 292.976 | 27,40% | 72,60% | 15,10% | 44,60% | 34,40% | 6,00% |
| Germany | 184.127 | 48,90% | 51,10% | 17,30% | 35,60% | 36,90% | 10,10% |
| Greece | 15.505 | 44,40% | 55,60% | 10,50% | 56,40% | 31,40% | 1,80% |
| Ireland | 6.987 | 34,90% | 65,10% | 15,80% | 43,90% | 35,10% | 5,10% |
| Italy | 41.748 | 47,30% | 52,70% | 19,90% | 39,70% | 34,30% | 6,00% |
| Latvia | 3.652 | 27,90% | 72,10% | 20,80% | 47,80% | 29,60% | 1,80% |
| Lithuania | 3.718 | 23,80% | 76,20% | 27,20% | 50,50% | 20,90% | 1,40% |
| Netherlands | 73.016 | 42,00% | 58,00% | 14,70% | 20,70% | 40,30% | 24,30% |
| Norway | 59.864 | 49,10% | 50,90% | 26,90% | 29,50% | 33,20% | 10,40% |
| Poland | 60.950 | 39,50% | 60,50% | 24,90% | 51,70% | 18,60% | 4,80% |
| Portugal | 62.241 | 47,80% | 52,20% | 17,30% | 50,60% | 28,10% | 4,00% |
| Romania | 19.041 | 40,60% | 59,40% | 33,50% | 48,50% | 16,80% | 1,20% |
| Russia | 939.664 | 55,80% | 44,20% | 22,00% | 57,60% | 18,50% | 1,60% |
| Spain | 149.353 | 49,60% | 50,40% | 24,50% | 43,50% | 27,90% | 4,10% |
| Sweden | 409.956 | 41,50% | 58,50% | 14,30% | 31,70% | 37,70% | 16,40% |
| Switzerland | 28.154 | 61,10% | 38,90% | 13,60% | 36,50% | 40,40% | 9,50% |
| Turkey | 69.479 | 61,10% | 38,90% | 25,70% | 56,50% | 17,10% | 0,80% |
| UK | 567.583 | 34,60% | 65,40% | 21,60% | 35,40% | 33,60% | 9,40% |
| Ukraine | 115.049 | 67,90% | 32,10% | 25,00% | 55,80% | 17,90% | 1,40% |
| Canada | 158.320 | 41,30% | 58,70% | 17,80% | 34,80% | 34,70% | 12,80% |
| PuertoRico | 3.018 | 33,80% | 66,20% | 7,80% | 43,80% | 43,20% | 5,10% |
| Mexico | 69.717 | 63,20% | 36,80% | 31,80% | 43,10% | 22,80% | 2,40% |
| Guatemala | 2.718 | 67,10% | 32,90% | 8,40% | 62,40% | 27,80% | 1,50% |
| USA | 1.447.659 | 32,80% | 67,20% | 15,00% | 31,90% | 40,00% | 13,10% |
| Argentina | 76.204 | 56,70% | 43,30% | 17,10% | 40,70% | 35,00% | 7,10% |
| Brazil | 72.543 | 66,80% | 33,20% | 71,40% | 17,10% | 10,00% | 1,40% |
| Chile | 35.018 | 57,50% | 42,50% | 42,80% | 34,20% | 20,00% | 3,00% |
| Colombia | 34.853 | 60,50% | 39,50% | 26,30% | 45,10% | 25,40% | 3,20% |
| Peru | 7.297 | 66,40% | 33,60% | 22,90% | 46,90% | 27,50% | 2,60% |
| Venezuela | 10.385 | 59,30% | 40,70% | 27,80% | 42,00% | 26,40% | 3,80% |
| Australia | 72.311 | 33,70% | 66,30% | 12,20% | 33,10% | 39,20% | 15,50% |
| China | 47.478 | 60,00% | 40,00% | 8,60% | 78,30% | 11,90% | 1,20% |
| India | 94.340 | 77,30% | 22,70% | 21,10% | 57,30% | 19,20% | 2,40% |
| Japan | 125.196 | 48,20% | 51,80% | 3,50% | 28,50% | 58,00% | 10,10% |
| Kazakhstan | 2.073 | 61,90% | 38,10% | 16,90% | 58,10% | 21,30% | 3,70% |
| Philippines | 23.340 | 39,40% | 60,60% | 25,90% | 50,30% | 21,60% | 2,20% |
| South Africa | 27.506 | 44,80% | 55,20% | 12,40% | 45,50% | 35,30% | 6,80% |
| Total | 5.696.618 |
Please do contact us if you have any questions about our panels.
Panel Surveys
Quotes from customers
"Openpanels helped me convince a customer, that our event concept was the right choice for their demographic. Presenting them with hard facts based on my survey closed the deal."
-Thomas Juul Pedersen, Event Manager
"We used Openpanels to perform our very first panel survey as part of our ongoing market research. We found the traditional panel survey solutions too costly and rigid, but Openpanels provided the perfect mix of flexibility and fair pricing. I am happy to say that Openpanels is now a valuable part of our market research toolkit"
- Rasmus Møller, Founder & Managing Director 
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