Quality Control

Home » Panel Surveys » Quality Control

How we ensure the highest level of panel quality

  • Excluding “professional” panelists

    At the registration stage personal information including name, address and other specific information is collected to assist in the validation process. Depending on incentive method used, unique identification data is required to redeem incentives such as: id number, home address and bank details.

  • Quarantine settings

    Panelists can set the maximum number of surveys received.

  • Exclusions

    Panelists are automatically excluded from taking part in surveys in the same subject category or project regardless of panel they belong to.

  • De-duping

    Our de-duping technology is able to detect and remove duplicates when inviting respondents to complete a specific survey.

  • Real Random & Stratified Sampling

    Within the required targets, sample is randomly generated as well as being stratified by high, medium and low responders.

  • Panel Blending

    Sample is drawn from multiple panels simultaneously to reach hard to find target groups and eliminate source bias, and therefore reaching panelists with different motivation factors. It also allows users to benefit from selecting sample generated by different recruitment methods from CATI recruited panels to panels built from natural online communities, where members have a relationship with the panel owner’s brand.

  • Panelists survey rating

    Panelist can rate every survey on length, language and logic and other errors in surveys. Panelist longevity is reached by respecting their feedback and their experience in taking surveys. This feedback can help you to improve the quality of their surveys, which in turn generates high quality results.

  • Maximum limit on survey length

    27 minutes has been set as our upper limit to eliminate “survey fatigue”.

  • Panelist rating

    All panelists are scored by their level of survey activity. A high score shows active behaviour, while a lower score shows lower levels of activity. If a score drops to a certain level, panel admins can use this scoring system to automatically clean the panels.

  • Automatic cleaning

    Panelists are automatically cleaned on hard bounces, where the email address is proven not to function.

    • Panel Surveys

    Have you asked them?

    When did you last speak to someone from your target audience? Was there valuable information to be had? There usually is.

    At Openpanels, we want to give all businesses a fast and effective way of staying in touch with their key demographic.

    Ask them something. You will not regret it :)

    Quotes from customers

    "Openpanels helped me convince a customer, that our event concept was the right choice for their demographic. Presenting them with hard facts based on my survey closed the deal."

    -Thomas Juul Pedersen, Event Manager

    "We used Openpanels to perform our very first panel survey as part of our ongoing market research. We found the traditional panel survey solutions too costly and rigid, but Openpanels provided the perfect mix of flexibility and fair pricing. I am happy to say that Openpanels is now a valuable part of our market research toolkit"

    - Rasmus Møller, Founder & Managing Director

    Do you also have a story about how Openpanels has helped your business? Please share it with us here.